DEADLINE FOR APPLICATIONS9 November 2025-23:59-GMT+01:00 Central European Time (Berlin)
WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.
ABOUT WFP
The World Food Programme is the worldโs largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity, for people recovering from conflict, disasters and the impact of climate change.
At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP's values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves.
To learn more about WFP, visit our website: https://www.wfp.org and follow us on social media to keep up with our latest news: YouTube, LinkedIn, Instagram, Facebook, Twitter, TikTok.
WHY JOIN WFP?
WFP is a 2020 Nobel Peace Prize Laureate.
WFP offers a highly inclusive, diverse, and multicultural working environment.
WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship, and other programs as well as through internal mobility opportunities.
A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world, and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.
We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).
JOB TITLE: Marketing Campaign Manager
German Speaking
UNIT/DIVISION: Private Partnerships (PSP) ShareTheMea l
l Org. Unit 50015246
DUTY STATION: Berlin, Germany
CONTRACT TYPE: Short-Term, Regular Consultant
DURATION:11 months
WORK SCHEDULE:Full time, Monday to Friday
LINE MANAGER/SUPERVISOR:
Head of ShareTheMeal Growth Marketing
ORGANIZATIONAL CONTEXT
The United Nations World Food Programme (WFP) is the 2020 Nobel Peace Prize Laureate. WFP is the worldโs largest humanitarian organization, saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters, and the impact of climate change. Around 20,000 people work for the organization, most of them in remote areas, directly serving the hungry poor.
To reach a world with zero hunger, WFP is investing in and growing private sector fundraising and partnerships. Serving as a broker between WFP and the private sector, WFPโs Private Partnerships and Fundraising Division (PSP) strives to mobilize funding, technical assistance, innovative solutions and visibility and awareness to help WFP fulfil its mission, while offering companies and the wider public the opportunity to contribute to a world with zero hunger.
ShareTheMeal is WFPโs fundraising and awareness-raising app. Free to download, the award-winning app is a pioneering way for people to join our efforts in creating a world with zero hunger. ShareTheMeal was launched in 2015 as the first pilot of WFPโs Innovation Accelerator, which among other things supports start-ups and innovators in developing their ideas for zero hunger.
ShareTheMeal currently has more than 1.9 million users worldwide, who have shared more than 290 million meals (US$ 200 million). WFP is pursuing an ambitious growth strategy for individual giving, and ShareTheMeal is a key driver for this strategy going forward. The team, located in Berlin and remotely, is focused on increasing the funds raised to help get to zero hunger by further developing the app to include new and innovative features, increasing the engagement of existing users and growing the user base through marketing and communication initiatives. As the user base has grown, there is a significant opportunity to increase funds raised from existing users and deliver an exceptional experience to build a long-term relationship with each supporter.
PURPOSE OF THE ASSIGNMENT
For our new growth plan focused on content and localisation as we expand our marketing activities into new countries, we are looking for a data-driven search ads specialist to join our marketing team. This role sits within the marketing team and will focus on growing our donor base through paid search campaigns.
The candidate will be responsible for driving high-intent traffic and customer acquisition through paid search channels such as Google Ads, ASA, and other search networks. They will manage end-to-end SEM campaigns, from keyword research to bidding strategy to performance analysis and landing page testing. They will work with content and localisation stakeholders to ensure best in class, localised content on all our local market channels.
ACCOUNTABILITIES / RESPONSIBILITIES
The Consultant, reporting to Head of Growth Marketing- ShareTheMeal, is expected to:
Own strategy, execution, and optimization of Google Ads accounts
Own strategy, execution, and optimization of Apple Search Ads accounts
Conduct in-depth keyword research, segmentation, and targeting strategy
Own growth strategy and campaign implementation across all marketplaces, including research and launch into new high potential markets
Work with content and localisation stakeholders on creating compelling ad copy aligned with brand tone and optimized for conversion
Continuously monitor and optimize campaigns based on performance (CTR, CPA, ROAS, CPI)
Manage and optimize bidding strategies
Collaborate with experimentation and data science teams to improve conversion funnel and attribution
Stay current with Google Ads updates, competitor activity, and industry best practices
Own regular performance reviews to share performance and activities with leadership
Lead the execution, and optimization of high-impact digital performance marketing strategies to support the ShareTheMeal app and website.
Develop comprehensive media plans that align with business goals, ensuring strategic allocation of budgets across channels and markets for maximum impact and returns.
Regularly analyze data to assess the effectiveness of marketing efforts and provide insights for optimization.
Explore and test new acquisition channels to diversify fundraising efforts and reach new audiences.
Utilize data insights and behavioral analysis to identify and engage with different personas, optimizing campaign messaging, creative and targetting to increase conversion rates and supportersโ retention.
DELIVERABLES AT THE END OF THE CONTRACT
Weekly performance reports with insights and next steps
Monthly keyword performance review and expansion plan
Budget pacing tracker and recommendations for reallocation
Landing page optimization recommendations
Key campaigns are prepared and executed in a timely manner and to high quality standards
Impact of the campaigns is measured and documented; the reports are handed over to the Head of Marketing
A portfolio of efficient marketing campaigns that successfully maximize funds from new and existing supporters globally, in line with fundraising targets.
QUALIFICATIONS AND EXPERIENCE REQUIRED
Education
University degree in marketing, communication, international relations, computer science or a related field.
Work history
5 years' experience managing Search Ads marketing campaigns
Experience in managing multi-million budgets
Hard skills
Data-driven and detail-oriented; expert in Google Ads and performance marketing.
Proven track record of hitting CPA/ROAS goals in performance-driven environments
Proficiency in Google Ads Editor, Google Analytics 4 (GA4), and conversion tracking
Familiar with scripts, automation, and feed-based ad structures
Excellent Excel/Sheets skills for data analysis
Google Ads Certification is a plus
Soft skills
Strong analytical abilities, both quantitative and qualitative.
Ability to make technical decisions that balance platform-specific needs with cross-platform efficiency.
Excellent problem-solving skills
Ability to interact with managers and stakeholders with maturity and tact.
Mature judgment with strong interpersonal skills.
Collaborative spirit able to work effectively across diverse teams and cultures.
Self-motivated and able to work with a high degree of autonomy.
Adaptability to rapidly evolving mobile technology landscape.
Fully committed and motivated to achieve the aims of the World Food Programme.
Language(s)
Excellent command of spoken and written English.
Intermediate knowledge of another official UN language would be a plus (Arabic, Chinese, French, Russian, Spanish).
WFP LEADERSHIP FRAMEWORK
WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.
Click here to access WFP Leadership Framework
REASONABLE ACCOMMODATION
WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation, please contact: global.inclusion@wfp.org
NO FEE DISCLAIMER
The United Nations does not charge any application, processing, training, interviewing, testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee, please disregard it. Furthermore, please note that emblems, logos, names and addresses are easily copied and reproduced. Therefore, you are advised to apply particular care when submitting personal information on the web.
REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION
We strongly recommend that your profile is accurate, complete, and includes your employment records, academic qualifications, language skills and UN Grade (if applicable).
Once your profile is completed, please apply, and submit your application.
Please make sure you upload your professional CV in the English language
Kindly note the only documents you will need to submit at this time are your CV and Cover Letter
Additional documents such as passport, recommendation letters, academic certificates, etc. may potentially be requested at a future time
Please contact us at global.hrerecruitment@wfp.org in case you face any challenges with submitting your application
Only shortlisted candidates will be notified
All employment decisions are made on the basis of organizational needs, job requirements, merit, and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse, all forms of discrimination, any kind of harassment, sexual harassment, and abuse of authority. Therefore, all selected candidates will undergo rigorous reference and background checks.
No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.